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The most practical value of a well-defined strategy is  that it answers  the day-to-day prioritisation of your limited resources. As simple as this sounds, creating that strategy must factor in a myriad of complex inter-related inputs – products, competitors, channels, market conditions, regulation, geographic variations – to name but a few. We can take you through a process that will help you develop, articulate and communicate an effective strategy.


Unlike many strategy consultants, we don’t have a single playbook – we recognise that strategies need to be developed on many levels: corporate, product, marketing, channel strategies, for example.


We can also help you develop and refine your value propositions. Sometimes, when you’re in the middle of everything, it’s hard to identify and articulate the few simple reasons why your prospects will buy your product, and the few proof-points that will convince them you can deliver. We will draw on our own experts, as well as talk to your prospects and our own experience, before helping you define a compelling value proposition.



Strategy and value proposition development

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

on strategy

Sun Tzu, circa 500 BC